Style 25 F/W Womenโ€™s Style Forecast: Theme04_Whimsical Memory

17 Jan 2025
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A whimsical and playful design reminiscent of a child’s imagination, resembling cartoons and fairy tales, continues from the 25 S/S third theme, ‘Land of Tales,’ into the 25 F/W season. While the 25 S/S season focused on a conceptual and lighthearted style, the 25 F/W season expands its scope to include a broader age range, with the maximalist mood having a greater influence.
The color palette revolves around vivid and saturated tones, including red, fuchsia pink, blue, green, yellow, and purple, complemented by bold highlighter-like shades such as neon yellow and neon pink. Additionally, khaki, black, and white are incorporated to add a sense of realism. Whimsical shapes inspired by a child’s imagination are used as details in the items. For example, bunny ear-shaped collars, exaggerated oversized collars, or ribbons extending vertically upward create a playful and unexpected effect. Dramatic shapes such as overly large cuffs and entire oversized silhouettes add to the fun. Additionally, irregular curves, folds, and distorted forms enhance the non-conventional and extraordinary feel. By using materials that evoke an artificial feel, the garments are given a stage-like, playful appeal. For example, exaggerated forms such as plastic fringe resembling the second cut of a skirt or bubble-like shapes can be created. For a more wearable approach, fewer ribbons or simplified designs can help adjust the mood. The method popularized by JW Anderson (notably with the fourth cut) is considered the most innovative and versatile.
Additionally, materials are often printed with a trompe-l'œil effect, adding a sense of depth while maintaining the practicality of being easy to wear. Color mixing is a simple yet fun way to add interest. Boldly applying unexpected neon or vivid colors alongside print patterns creates a playful and eye-catching effect, inspired by shapes and colors that even children might not imagine. To emphasize this playfulness, material contrasts can be used, or textured materials with a tactile and sensory appeal can be added to enhance the joy.
Through unbalanced styling, the maximalist approach conveys a rich and abundant sense of aesthetics.


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