Younger consumers are drawn to the sense of escapism offered by vibrant, life-affirming colors, which evoke craftsmanship, abundance, and the celebration of everyday living. Soul Tangerine captures the vivid intensity of citrus with a subtly bitter undertone, while Jelly Bean explores the many expressive variations of berry tones found within its sweet yet boldly playful character.
These vibrant colors are used to energize the textures of essential resortwear pieces. They are applied to fringe, beading, embellishments, lightweight spandex, and crochet designs, bringing a fresh dimension to beach cover-ups and summer layering. When incorporated into everyday athleisure staples such as polo tops, they offer a playful sense of escapism, allowing wearers to fully embrace the carefree spirit of summer.
Orange has evolved steadily in menswear over recent seasons, and its bold, confident character is now emerging as a sweeter, more youthful alternative to red. It is particularly well suited to casual occasionwear that embraces bold color, while also being strategically introduced into premium wardrobe essentials through full-color statement designs and other impactful applications.
Jelly Bean moves beyond overtly decorative candy-inspired hues, revealing subtle chromatic depth between soft rose tones and muted neutrals. It pairs beautifully with relaxed separates, soft tailoring, and ethnic-inspired cargo trousers, creating an effortless yet refined aesthetic. The color is particularly well suited to textured fabrics such as linen and organic cotton, while delicate surface treatments like crinkle finishes further enhance its visual richness and tactile appeal.
Designed for technical performance apparel and office-appropriate dressing alike, Jelly Berry is expressed through a soft yet enduring character across the collection. Applied to sleek finishes and durable performance fabrics, its subtle, nuanced hue bridges the gap between high-performance functionality and everyday wearability. Replacing the darker reds of previous seasons, Jelly Berry emerges as a calmer, more sophisticated neutral base color for contemporary wardrobes.
Younger consumers are drawn to the sense of escapism offered by vibrant, life-affirming colors, which evoke craftsmanship, abundance, and the celebration of everyday living. Soul Tangerine captures the vivid intensity of citrus with a subtly bitter undertone, while Jelly Bean explores the many expressive variations of berry tones found within its sweet yet boldly playful character.
These vibrant colors are used to energize the textures of essential resortwear pieces. They are applied to fringe, beading, embellishments, lightweight spandex, and crochet designs, bringing a fresh dimension to beach cover-ups and summer layering. When incorporated into everyday athleisure staples such as polo tops, they offer a playful sense of escapism, allowing wearers to fully embrace the carefree spirit of summer.
Orange has evolved steadily in menswear over recent seasons, and its bold, confident character is now emerging as a sweeter, more youthful alternative to red. It is particularly well suited to casual occasionwear that embraces bold color, while also being strategically introduced into premium wardrobe essentials through full-color statement designs and other impactful applications.
Jelly Bean moves beyond overtly decorative candy-inspired hues, revealing subtle chromatic depth between soft rose tones and muted neutrals. It pairs beautifully with relaxed separates, soft tailoring, and ethnic-inspired cargo trousers, creating an effortless yet refined aesthetic. The color is particularly well suited to textured fabrics such as linen and organic cotton, while delicate surface treatments like crinkle finishes further enhance its visual richness and tactile appeal.
Designed for technical performance apparel and office-appropriate dressing alike, Jelly Berry is expressed through a soft yet enduring character across the collection. Applied to sleek finishes and durable performance fabrics, its subtle, nuanced hue bridges the gap between high-performance functionality and everyday wearability. Replacing the darker reds of previous seasons, Jelly Berry emerges as a calmer, more sophisticated neutral base color for contemporary wardrobes.