Style 24 S/S Sports & Outdoor Style Forecast: Trend Overview

21 Dec 2023
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Puma has unveiled new creations in the metaverse and NFT space with the launch of Black Station 2. This immersive digital world offers a unique retail experience featuring digital wearables and the purchase of actual sneakers. The Adidas Sanlitun flagship store has designed a series of interactive installations that help understand consumer needs and build a channel for direct communication with consumers. Visitors to this store can dance in real-time with avatars on the screen, creating their own unique music videos. A giant '4D' LED cube continuously displays brand visuals and products, while surrounding capsules exhibit limited edition items, allowing visitors to vote and purchase exclusive products. 

Moncler is launching a collection co-created with Pharrell Williams. Inspired by glamping, the collection features colors ranging from moss seen commonly in camping to slate grey, cloud, and moss green. The down padding emphasizes a curved silhouette and the vest is adorned with three-dimensional diamond quilting. Accompanying these are long pants that can be transformed into shorts using zippers, a cape that doubles as a blanket, a fisherman vest jacket, and optional designs like detachable pockets and logo patches, allowing wearers to compose their own style. 

Polo Ralph Lauren announces its collaboration with the historic skateboard brand Element, set to be revealed on October 5, 2023. The capsule collection formed through this collaboration encapsulates the essence of folk art, vintage, and skateboarding inspirations in the warm nuances of Earthtones. The capsule includes sweaters inspired by the iconic 1982 Autumn women's collection of Ralph Lauren, reimagined with designs of wooded schools and little skateboarders. Additionally, practical and long-lasting items such as chino pants, polo shirts, printed T-shirts, denim jackets, check shirts, fleece sweatshirts, and pants are also proposed. 

The second collaboration between Reigning Champ and the brand Prince, showcasing representative jackets, knits, and T-shirts that embody the aesthetics of the tennis era of the 80s and mid-90s, has been announced. Blending athleisure and vintage, the collection combines sportswear with classic casual, featuring multi-gauge knits, Oxford shirts, heavy-weight merino track jackets, and nylon stadium jumpers, all infused with a street sense through basic colors. 


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