Style 25 S/S Denim & Casual Style Forecast: Theme01_Playful Avant-garde

16 Oct 2024
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Imaginative patterns that combine coordination and playful prints are featured, with a look that leans more towards light and elevated styles rather than being too avant-garde or serious. A diverse palette of bright, vivid colors is used, slightly toned down to create a more wearable aesthetic. Red, blue, sky blue, green, and purple are balanced with soft pastels like pastel pink, lemon yellow, and various shades of denim blue, creating a harmonious blend. 

Since denim colors and washes have been extensively explored, it is challenging to offer new variations that capture consumer interest. Therefore, new silhouettes are being introduced to expand the realm of denim. These silhouettes often incorporate elements of avant-garde, ruffles, and sophisticated dress-up styles, adding exaggerated features like oversized cuffs, puffed volumes, and large pleats to create variation. The washing technique is applied minimally, maintaining the classic look suitable for daily use and traditional denim aesthetics. 

Deconstruction effectively gives a fresh feel to familiar silhouettes. By adding slits or cutting sections on basic items like denim shirts or knit sweaters, additional freedom and versatility are introduced. This method is great for creating lightweight pieces suitable for long summers. By dividing, tearing, or extending the ribbing of a single item, traditional styles are transformed, adding an element of fun. However, these changes are applied subtly to avoid making the overall look appear too exaggerated. 

Avant-garde silhouettes may be challenging to wear daily as they don't appear casual enough. To counter this, pairing these pieces with items that add tension and diversity can help. Statement T-shirts and knits work well to achieve this effect. By using familiar symbols, characters, iconic images, and pop art that are easy to understand, prints are applied to simple tops like white and black shirts. 



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