Style 25 S/S Sports & Outdoor Style Forecast: Trend Overview

16 Oct 2024
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Jony Ive X Moncler

The element of "fun", once emphasized in toys and recreational products, is now becoming important in clothing as well. Designer Jony Ive's brand, LoveFrom, launched its first outerwear line for the fashion brand Moncler, featuring a customizable dual button system that allows users to mix and match outfits freely, creating a sense of playfulness. The LoveFrom Moncler collection aims to combine the best of Ive's design expertise and Moncler's technical craftsmanship. Centered around simple materials, the collection allows users to transform their garments into three styles—a field jacket, a parka, or a poncho—using the dual buttons designed by Ive. Soft pastel colors are applied to the simple designs, adding a friendly and approachable touch.

PUMA X KidSuper Collection

Global sports brand PUMA and streetwear designer KidSuper have unveiled a new collaboration that reinterprets modern streetwear through sporty shoes, apparel, and accessories. This collection, inspired by KidSuper's playful, childlike aesthetics, features bold colors, unique patterns, and functional designs. The use of color blocking in cropped tops and baggy pants adds a fresh twist to sportswear. From the Cellerator Tracksuit to the Reversible Vest and MMQ Jacket, each item offers a new take on PUMA’s signature silhouettes. The collection also includes various shoes such as the Easy Rider and Palermo, reimagined with mixed materials and textured details.

AVAVAV SS25

AVAVAV’s SS25 show was themed as “where the least human-like race meets high fashion and raw performance”. It proposed playful ideas by blending elements of traditional fashion and sportswear. The collection featured rugged cargo, sleek hoodies, low-slung denim, and a new collaboration with Adidas. Focusing on bold red and black, it delivered a powerful impact, experimenting with elevated designs such as crop tops, long slits, and platform shoes, combining both traditional and unconventional items.

FILA, CASA FILA Collection

FILA introduced its Bellissimo brand campaign for the first time alongside the CASA FILA collection. The campaign reflects consumers' needs for sportswear that serves not only functional purposes but also integrates into everyday fashion. The Bellissimo campaign, inspired by the classic country club aesthetic, presents a world of high style. The CASA FILA collection features popular sports such as pickleball, golf, tennis, and running, and is completed with vivid colors and visually striking items.

Rapha x Palace

In celebration of its 20th anniversary, Rapha collaborated with Palace to unveil the ‘Past Forward’ collection. This marks the third partnership for the brand, and it reintroduces bold and vibrant cycling jerseys inspired by the striking graphics of the 1980s. Palace has adapted and transformed Rapha’s heritage silhouettes, blending classic cycling aesthetics with streetwear elements to create this collection. Key pieces include merino zip knits, jersey tops, and merino socks, all applied with retro colors such as cream, blue, red, and pink for a vintage feel.

A$AP Rocky x PUMA

Through a collaboration with A$AP Rocky, PUMA has launched a new ‘Distressed’ collection inspired by the archives. The collection draws inspiration from automotive repair shops often covered in dust and oil stains. Combining streetwear with racing DNA, the collection features items such as loose-fit fur print tank tops with tire patches on the chest, zip-up polo tops inspired by racing, knee-padded pants, and dark wash oversized denim shorts. Wing belts and utility belts are designed after car seat belts and mechanic tools, enhancing the automotive theme.



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