Style 25 S/S Denim & Casual Style Forecast: Trend Overview

16 Oct 2024
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Palm Angels' 24FW merges skate, surfing, and streetwear cultures. The brand maintains its signature luxury track suits and classic lettering but presents them in a friendlier, more accessible way. The standout items include full metallic track suits, oversized T-shirts, sweaters, and hoodies, focusing on basic streetwear pieces with a clean and more casual style. Due to its strong individuality, the brand adopts a smart strategy that contrasts with typical streetwear, which usually targets a niche group of consumers. 

Singer M.I.A. launched her own streetwear brand, OHMNI. A distinctive feature of the brand is its focus on blocking electromagnetic waves, incorporating functional designs into streetwear while maintaining a clean and futuristic aesthetic. The products are designed with the daily use of the wearer in mind. All items are made of metallic fibers to protect the body from electromagnetic radiation such as Wi-Fi, 3G, 4G, and 5G. A white-colored cap with a reflective surface shields the brain from such waves. The ‘No Tracking Mobile Carrier’ blocks all electronic signals to prevent phone data leaks and location tracking. The brand explains, "In a smart city, digital encryption, AI, neuro-link, zero privacy, and unlimited tracking surveillance are all threats. OHMNI is your final defense, protecting your body and privacy." 

In an effort to offer more than just products to today’s consumers seeking dopamine-driven pleasure or serotonin stability, Harry Styles' lifestyle brand, Pleasing, collaborated with Disney's classic 1940s ‘Fantasia’. The collaboration includes apparel, accessories, nail polish, and skincare capsule collections featuring characters from Disney’s 'Fantasia'. The collection was launched globally on October 4, 2024, via pleasing.com and disneystore.com, with early releases available at select Disney stores such as Disney Springs in Orlando, Florida, and the Houston Galleria in Texas from September 28. The combination of aesthetics, atmosphere, vibrant illustrations, colors, and the whimsical storytelling created by Disney, combined with Pleasing’s brand identity, further enhances the collaborative effect. 

Collaborations that evoke nostalgia or utilize characters reminiscent of childhood provide a sense of joy in everyday life. These collaborations are effective in leaving a strong impression on consumers and are particularly impactful when released as limited-edition items that are difficult to acquire after launch.

GCDS, known for its playful partnerships with brands like Hello Kitty and SpongeBob, has unveiled a heart-shaped clutch in collaboration with Mattel. The clutch opens like a Polly Pocket, revealing various adorable Polly Pocket characters inside, making it even cuter.

Additionally, a capsule collection was released featuring the Netflix animation ‘Pluto’ based on Osamu Tezuka and Naoki Urasawa’s manga in collaboration with Saint Michael. The collection includes two designs: a short-sleeve T-shirt and a long-sleeve, featuring graphic prints of characters from ‘Pluto’ such as ‘Atom’, ‘Gesicht’, and ‘Pluto’.

Harry Lambert, the renowned stylist of Harry Styles, designed a collection inspired by the 1970s in collaboration with Zara for the 24 F/W season. This collection, ranging from color palettes to vintage silhouettes, creates the feeling of stepping into a thrift store filled with retro items. Inspired heavily by 70s record covers, the 70-piece collection includes silk shirts, tie sets, oversized trench coats, Harrington jackets, flared corduroy pants, and loose-fit pinstripe trousers. The use of vintage elements is characterized by its rich colors, patterns, and materials, avoiding overly dark or worn-out looks, making it feel fresh. Unlike conventional restrained looks, this richly designed collection is aimed to satisfy consumers with diverse tastes. 

Savage X Fenty and Diesel have launched their first collaboration. This limited-edition collection, consisting of lingerie and apparel, combines the two brands' spirit of boldness and unrestrained positivity. The collection, encompassing menswear, womenswear, and loungewear, is designed based on Diesel’s themes of 'True Diesel', 'Denim', and 'Utility'. It features fishnet, foil prints, signature red colors, and trompe-l'oeil prints.

The lively campaign, shot along the coast of Tuscany, celebrates body positivity and freedom. Under the Italian sun, it portrays a relaxed day and highlights people of all ages, body types, genders, and ethnicities.



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