Wicked is a musical blockbuster adapted from the musical Wicked, set to be released domestically on November 20, 2024, slightly earlier than its North American release on November 22. With over 370 million followers on Instagram, global pop star Ariana Grande is cast as Glinda, the good witch, while Broadway star Cynthia Erivo will play Elphaba, the wicked witch, drawing attention even before the movie’s release. Gregory Maguire’s novel, The Wizard of Oz, explores hidden stories within the familiar tale, and his novel Wicked is the basis for this musical. The novel, with its dark and socially critical tone, contrasts with the musical’s lighter, more sensuous take, highlighted by its bold green color schemes and dazzling costumes. There is growing anticipation for how these elements will be portrayed in the movie. 
The contrasting atmosphere created by the characters Elphaba and Glinda, reminiscent of the Barbie trend, adds a fairy-tale-like ambiance. When focusing on Glinda from the musical's Emerald City, collaborations explore both pink and green, Glinda's romantic princess style, and Elphaba's dark witch style, allowing consumers to choose based on their preferences. The 25 S/S Coperni collection showcased this by blending princess and witch looks. Glinda embodies the classic white and gold mini dress princess look in pink, radiating a princess-like aura, while Elphaba, with her greenish skin tone and unconventional appearance, black hair, and dark attire, brings a wicked witch image. Elphaba’s green color represents distinctiveness, openness, and diversity, as her green is a unique, non-Caucasian hue. Instead of merely dividing into primary and secondary roles, these characters’ dual styles are a current trend, allowing selections based on mood and preference. Let’s look at some examples of major brand collaborations.
H&M collaborated with Universal Products & Experiences to launch a capsule collection inspired by the movie adaptation of the musical Wicked. Using black as the main color with green as an accent, the design stays more subtle, almost reaching the level of a basic matching line, with the Wicked logo applied selectively depending on the item. Available online and in select stores from October 8, this collection includes outerwear like sleek black blazers with curved details, black tops with striped patterns, black dresses with v-neck hemlines, graphic sweatshirts, t-shirts, wide denim pants, and 12 other apparel items. Materials like mesh, wool, thick worsted yarn, distressed knits, embroidery, and leather are used. Additionally, accessories like the Wicked "W" monogrammed handbag are also included.
Rebecca Minkoff started a collaboration with the movie Wicked, reflecting the pink and green styles of the characters Elphaba and Glinda. The Rebecca Minkoff x Wicked collection introduces two handbags: the Edie Flap Shoulder Bag ($298) and the G Top Handle Bag ($398). The Edie Flap Shoulder is designed in Elphaba's style with black leather and gold studs, inspired by the graphics of Elphaba's spell book. The G Top Handle Bag, in Glinda's style, features bold pink with silver buckles, targeting consumers who want to stand out. These handbags, incorporating elements of the movie characters, were launched on October 17 on RebeccaMinkoff.com and will be available at select Bloomingdale’s stores starting November 13.
Forever 21 released the Forever 21 X Wicked collection this fall in celebration of the upcoming Wicked movie. With over 80 unique pieces for women, men, children, and accessories, it offers a wider variety and richer details compared to other brands. Elphaba’s style is expressed through edgy dark green fleece, lace silhouettes, and dramatic velvet details, while Glinda’s style uses butterflies, glitter, and tools to convey a glamorous look. Key items include a mini uniform dress, a big-sized uniform worn as a dress, trendy details like front spangle decorations, short sleeves, traditional collegiate uniform-style ribbed trims, crew necks, front Glinda and Elphaba lettering, and layering items with sparkling and diverse designs. Additionally, the collection includes slippers, sneakers, family pajamas, fun accessories, and various shoes. Available online and in select stores starting November 7. 
British brand Cambridge Satchel launched a collection of 23 bags and accessories inspired by the themes and characters Elphaba and Glinda from the movie Wicked. Designs inspired by Elphaba feature a dark elegance, incorporating iconic styles like The Mini Sophie, The Bowls Bag, and The Mini Satchel, with micro fleece belts. The pink, glossy Binocular Bag reflects Glinda’s vibrant personality. This collection includes a classic satchel bag in an unexpected shade of blue, inspired by school shields and university emblems, redesigned with the S monogram on the strap. Alongside the bag collection, mini wallets, movie-themed stickers, family crest keychains, and bookmarks are also available. 
Aldo’s Wicked capsule collection is its first collaboration with Aldo and Universal Products & Experiences. The collection, inspired by the styles of Elphaba and Glinda, includes 33 items of men’s and women’s shoes, handbags, and accessories. Glinda’s Wicked pink is a soft, classic baby pink that often appears adorned with satin crystals to exude elegance and sparkle. Elphaba’s Emerald City green brings a mysterious, gothic aura to the collection with crystals, mesh, and other details that add depth and a luxurious mood. Compared to other brands, the pink is notably lighter, while the green is significantly darker, enhancing a contrasting feel. Each shoe design incorporates Aldo’s Pillow Walk technology, using double-density foam and padding for added comfort. 
Bloomingdale’s is collaborating with Universal Pictures' Wicked to run the "Wicked Good Holiday" campaign. This campaign features over 70 items, including women’s and children’s clothing and accessories, as part of the Aqua collection inspired by the film’s costume designer, Paul Tazewell. Additionally, Bloomingdale’s will present more than 100 exclusive products in an Emerald City-themed pop-up store, featuring brands like Béis and La Mer, as well as offering an experiential store, a custom "Brown Bag," and a display on the 59th Street window.
https://www.fashionnet.or.kr
Wicked is a musical blockbuster adapted from the musical Wicked, set to be released domestically on November 20, 2024, slightly earlier than its North American release on November 22. With over 370 million followers on Instagram, global pop star Ariana Grande is cast as Glinda, the good witch, while Broadway star Cynthia Erivo will play Elphaba, the wicked witch, drawing attention even before the movie’s release. Gregory Maguire’s novel, The Wizard of Oz, explores hidden stories within the familiar tale, and his novel Wicked is the basis for this musical. The novel, with its dark and socially critical tone, contrasts with the musical’s lighter, more sensuous take, highlighted by its bold green color schemes and dazzling costumes. There is growing anticipation for how these elements will be portrayed in the movie.
The contrasting atmosphere created by the characters Elphaba and Glinda, reminiscent of the Barbie trend, adds a fairy-tale-like ambiance. When focusing on Glinda from the musical's Emerald City, collaborations explore both pink and green, Glinda's romantic princess style, and Elphaba's dark witch style, allowing consumers to choose based on their preferences. The 25 S/S Coperni collection showcased this by blending princess and witch looks. Glinda embodies the classic white and gold mini dress princess look in pink, radiating a princess-like aura, while Elphaba, with her greenish skin tone and unconventional appearance, black hair, and dark attire, brings a wicked witch image. Elphaba’s green color represents distinctiveness, openness, and diversity, as her green is a unique, non-Caucasian hue. Instead of merely dividing into primary and secondary roles, these characters’ dual styles are a current trend, allowing selections based on mood and preference. Let’s look at some examples of major brand collaborations.
H&M collaborated with Universal Products & Experiences to launch a capsule collection inspired by the movie adaptation of the musical Wicked. Using black as the main color with green as an accent, the design stays more subtle, almost reaching the level of a basic matching line, with the Wicked logo applied selectively depending on the item. Available online and in select stores from October 8, this collection includes outerwear like sleek black blazers with curved details, black tops with striped patterns, black dresses with v-neck hemlines, graphic sweatshirts, t-shirts, wide denim pants, and 12 other apparel items. Materials like mesh, wool, thick worsted yarn, distressed knits, embroidery, and leather are used. Additionally, accessories like the Wicked "W" monogrammed handbag are also included.
Rebecca Minkoff started a collaboration with the movie Wicked, reflecting the pink and green styles of the characters Elphaba and Glinda. The Rebecca Minkoff x Wicked collection introduces two handbags: the Edie Flap Shoulder Bag ($298) and the G Top Handle Bag ($398). The Edie Flap Shoulder is designed in Elphaba's style with black leather and gold studs, inspired by the graphics of Elphaba's spell book. The G Top Handle Bag, in Glinda's style, features bold pink with silver buckles, targeting consumers who want to stand out. These handbags, incorporating elements of the movie characters, were launched on October 17 on RebeccaMinkoff.com and will be available at select Bloomingdale’s stores starting November 13.
Forever 21 released the Forever 21 X Wicked collection this fall in celebration of the upcoming Wicked movie. With over 80 unique pieces for women, men, children, and accessories, it offers a wider variety and richer details compared to other brands. Elphaba’s style is expressed through edgy dark green fleece, lace silhouettes, and dramatic velvet details, while Glinda’s style uses butterflies, glitter, and tools to convey a glamorous look. Key items include a mini uniform dress, a big-sized uniform worn as a dress, trendy details like front spangle decorations, short sleeves, traditional collegiate uniform-style ribbed trims, crew necks, front Glinda and Elphaba lettering, and layering items with sparkling and diverse designs. Additionally, the collection includes slippers, sneakers, family pajamas, fun accessories, and various shoes. Available online and in select stores starting November 7.
British brand Cambridge Satchel launched a collection of 23 bags and accessories inspired by the themes and characters Elphaba and Glinda from the movie Wicked. Designs inspired by Elphaba feature a dark elegance, incorporating iconic styles like The Mini Sophie, The Bowls Bag, and The Mini Satchel, with micro fleece belts. The pink, glossy Binocular Bag reflects Glinda’s vibrant personality. This collection includes a classic satchel bag in an unexpected shade of blue, inspired by school shields and university emblems, redesigned with the S monogram on the strap. Alongside the bag collection, mini wallets, movie-themed stickers, family crest keychains, and bookmarks are also available. 
Aldo’s Wicked capsule collection is its first collaboration with Aldo and Universal Products & Experiences. The collection, inspired by the styles of Elphaba and Glinda, includes 33 items of men’s and women’s shoes, handbags, and accessories. Glinda’s Wicked pink is a soft, classic baby pink that often appears adorned with satin crystals to exude elegance and sparkle. Elphaba’s Emerald City green brings a mysterious, gothic aura to the collection with crystals, mesh, and other details that add depth and a luxurious mood. Compared to other brands, the pink is notably lighter, while the green is significantly darker, enhancing a contrasting feel. Each shoe design incorporates Aldo’s Pillow Walk technology, using double-density foam and padding for added comfort.
Bloomingdale’s is collaborating with Universal Pictures' Wicked to run the "Wicked Good Holiday" campaign. This campaign features over 70 items, including women’s and children’s clothing and accessories, as part of the Aqua collection inspired by the film’s costume designer, Paul Tazewell. Additionally, Bloomingdale’s will present more than 100 exclusive products in an Emerald City-themed pop-up store, featuring brands like Béis and La Mer, as well as offering an experiential store, a custom "Brown Bag," and a display on the 59th Street window.
https://www.fashionnet.or.kr